An affiliate program is not easy to manage, just ask some of the affiliate managers of the biggest programs around the world. There are so many factors to take into consideration such as budget, regulations and affiliate recruitment. Some brands prefer to keep things in-house but often, using the skillset and services offered by an agency can be the better choice.
Here are some of the reasons why you should use an agency to manage your affiliate program in 2021.
Years of experience
If affiliate marketing is brand new to you then how can you expect to pull it off? Yes, you can make use of the training courses available to affiliate managers such as our AMPP course but is that enough?
Agencies like Affiliate Industry Review often have years of experience in the industry and know what they are talking about. With this experience, they can make the right calls and update you with anything you need to know right away. If your finger isn’t quite on the pulse yet, outsourcing the management of your program to an agency might just be the next logical step.
Maximise your budget
These days, there are so many different kinds of traffic sources that you can use to really drive traffic to your site. Additionally, new marketing channels and social media networks are being created more frequently such as Clubhouse so how you do know where to spend your money?
An agency typically has experience in making the most of a budget and they could help you to make the right decisions. An agency could help you to determine the right commission structure, find the marketing channels with the biggest ROI and so much more. Why waste your budget when you could get advice from the experts?
Ensure compliance at all times
In every industry, especially iGaming, there are rules and regulations that you need to stick to. These regulations are regularly updated and so staying on top of these changes can be quite tricky. Often, if your affiliate program isn’t compliant with the regulatory bodies, you could risk a large fine or possibly even have your license revoked.
Industry compliance is key to running a successful affiliate program. With an agency on hand to help you out, you can ensure you are compliant at all times. Don’t let new regulations trip you up, stay compliant and stay on top.
Stay ahead of competitors
If you choose to partner with an agency that has experience in helping programs to grow, you know that they will be able to help you future-proof your business. Sure, some short-term ideas and moves can help you to grow quickly but are they sustainable?
You need to ensure you are staying ahead of your competitors if you want to future-proof your business. With the help of an agency, this is possible.
An agency might be the right choice…
The Affiliate Industry Review team has many years of experience in helping affiliate programs to grow from almost nothing. Whether you are hoping to make use of our agency services or you simply need some additional training, don’t hesitate to get in touch. You can learn more about our services here or catch our next free webinar on 25th March!