When you are trying to build your affiliate program, you need to make sure that you are using the correct advertising techniques. Often, native ads are more effective as they tend to match the look and feel of a website. Additionally, native advertising can help to build brand affinity which is something that we should all be considering more recently. Here, we’ll tell you some of the key things that you need to know about native advertising.
What is native advertising?
If you aren’t familiar with the concept of native advertising then you should know that it refers to paid ads that are built into content. You may see native ads on websites or on social media feeds and they tend to naturally blend in with the content.
The main concept behind native advertising is that it should not disrupt the user experience. Ads that stick out can cause negative reactions from users who may have responded positively had they been placed natively. So, native advertising is becoming much more popular with marketers.
Why you should be using native advertising
Native advertising is proven to be effective and so if you aren’t already making use of this strategy then you could be missing out. According to Outbrain, consumers will look at native ads 53% more than display ads. So, if you are spending all of your budget on display ads, you could be wasting your resources.
Additionally, it has been reported that native ads can create an 18% increase in purchase intent and that engagement can be higher than with original editorial content. Typically, customers can experience ad fatigue when browsing online for a long time and so will stop paying attention after a while. With native ads, this doesn’t happen as easily as they aren’t as obvious at first glance.
Finally, you should know that native advertising is legal and accepted by the advertising agencies, as long as you are doing it right. Consumers know when they are reading a native ad but they are still more likely to engage.
Building brand affinity
It should also be noted that native advertising can help to build brand affinity. This refers to when consumers or affiliates believe that a particular brand shares common values with them. By aligning your brand with the right kind of content with a native ad placement, you can help to build this affinity. If you check out our recent episode of Affiliate Drive Time, you can learn more about the importance of brand affinity in affiliate programs as an affiliate manager.
Native ads are proven to drive brand affinity so this is something that you should be thinking about when creating your strategy.
Don’t ignore this effective strategy
If you want to build your brand and increase engagement, you should consider making use of native advertising strategies. Of course, you need to make sure that the content is relevant and that it will blend in naturally with what you are trying to promote.
Don’t forget that you can advertise with Affiliate Industry Review. Download our advertising media packs here and get started with native advertising today.