Video: What makes a great affiliate strategy? From #iGBLive

At last month’s #iGBLive in Amsterdam, Affiliate Industry Review joined forces with PartnerMatrix to provide an affiliate program workshop held in the exhibition hall of the RAI.

Both companies respective CEO’s covered different aspects of the workshop, to provide the audience with an insight into how they can create a ‘Winning Affiliate Formula’.

Firstly, PartnerMatrix CEO, Levon Nikoghosyan discussed the technology that is needed to launch a successful affiliate program. He also articulated the reasons why operators should use the PartnerMatrix software to help manage affiliates.    

Lee-Ann Johnstone, Affiliate Industry Review CEO, continued the workshop by discussing what makes a great affiliate strategy.  She uses the analogy of baking a cake to outline her three main strategy points.

This part of the workshop can be viewed in the video below.

To download a full copy of the presentation slides used in the workshop click the link below.

Download presentation slides



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