The Affiliate Marketing Podcast – M&A – Everything you need to know

In Season 3 of the Affiliate Marketing Podcast, Lee-Ann has been discussing the latest affiliate and digital marketing trends with industry experts. This week, she was joined by Ben Robinson to discuss merge and acquisition (M&A), when affiliate entrepreneurs are ready to sell their business or when brands are ready to buy.

Ben is the Co-Founder of, a specialist M&A and funding brokerage company, combining best-in-breed expertise for growth, investment and M&A across gaming, fintech and media verticals.

Ben has 20 years of commercial experience across technology and media, of which the last ten have been deeply embedded in the online gambling and blockchain sectors. Subsequently, he sits on several advisory boards for Fin-Tech and iGaming companies across Europe, Asia-Pacific and the Americas.

Listen to hear more about:

  • The current state of the M&A market in the affiliate space and the impacts of the COVID-19 pandemic
  • How to prepare your start and exit plan
  • How much is your business worth?
  • Where the market is going

[03:20] Ben explains that the pandemic hasn’t so much hampered business operations, especially in the online gambling sector.

[10:00] Listen to know the worth of your business and the current average multipliers you can expect.

[17:45] Lee-Ann invites Ben to share his top tips to prepare yourself for selling your affiliate business.

[22:30] Hear to know what are the pitfalls that could happen while you are busy in the selling process and the mistakes a seller can make.

[37:00] Ben talks about where he sees the market going, where it is booming and the current competition.

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We will be adding new episodes as we continue our 3RD SEASON of the Affiliate Marketing Podcast which will be featuring guests who’ll be sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!

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