The Affiliate Marketing Podcast – Esports insights with Bux Syed


In the third season of the Affiliate Marketing Podcast, Affiliate Industry Review CEO Lee-Ann Johnstone is joined by industry experts to discuss some of the most important topics in the industry right now. This week, she spoke with Bux Syed about Innovation & Monetisation within the esports betting industry, giving some tips and recommendations to new affiliates.

Bux Syed cumulates over 7 years of experience in International esports and iGaming and has notably founded and spear-headed two esports betting brands. He recently joined Esports Entertainment Group as the Head of Esports. Bux is extremely passionate about the gaming and betting industry with an extensive knowledge, which he shared on this podcast.

Listen to hear more about:

  • What’s the current state of the esports betting industry and the impacts of the COVID-19.
  • Suggestions and opportunities to new affiliates looking for to get into esports.
  • How to retain users and build a community rather than trying to generate traffic to become a successful affiliate.

[02.00] Listen to what Bux says about the current state of the industry and the countries where it is booming, creating great opportunities for affiliates to get into esports betting.

[03.50] Lee-Ann asked Bux for advice for new affiliates or established affiliates that wish to transfer from traditional sport betting to esports.

[09.30] Bux discusses the differences between what a sport better and an esports player want to see and do, the esports younger audience bringing new opportunities and challenges to the industry.

[11:35] Listen to know more about monetisation methods and how affiliates need to consider hybrid deals to generate revenue.

[20:35] Bux finally shares the hot opportunities and possible innovations within the esports betting industry.

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We will be adding new episodes as we continue our 3RD SEASON of the Affiliate Marketing Podcast which will be featuring guests who’ll be sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!

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