Sportradar’s ad:s launches programmatic ad offering

Sportradar, the provider of sports data and content has announced the launch of its programmatic ad solution. The offering comes from ad:s, Sportradar’s full service, data-driven marketing solution for sports betting operators.

As one of the leading betting services provider, Sportradar has come to build a major, global business, which has been founded on fast, reliable and insightful data.

Complementing the range of sports betting services which they already provide for the industry, it has now developed its own data and technology-driven marketing platform that applies the same analytical expertise to media investments which are firmly focused on eliminating waste and increasing returns.

With the sports betting landscape becoming even more competitive over recent times, efficient customer acquisition and retention is now the central question for running a successful sports book. ad:s is uniquely positioned to address this challenge, based on five key reasons.

A unique understanding of betting consumers, sector-specific DMP, custom-built marketing technology, best-in-class content products, along with access to the widest range and highest quality of media owners are factors which ad:s prides itself on.

ad:s supports these benefits with flexible ways of working, from self-service to fully-managed services, complete cost transparency and full IAB ratification and compliance.

Felix Geyr, Managing Director, Sports Media at Sportradar said: “Our programmatic offering is underpinned by Sportradar’s unparalleled knowledge of sports bettors, its rich quality of consumer insights, proprietary custom-built marketing technology, the best content products and deep industry relationships established over a longstanding history as a top sports data company.

“With this distinct combination of benefits, our programmatic offering is set to be the most efficient and transparent solution in the market-place.”

The programmatic solution which has been lunched by ad:s inlet this year, has had several operators come to implement it in order to reduce waste while improving targeting capabilities. One of those operators is Malta-based, Interwetten.

Dominik Beier, Speaker of the Board of Interwetten commented: “We work in a very competitive business that requires a constant stream of effective marketing and advertising to remain top of mind with consumers.

“As an operator, it’s paramount that we’re maximizing the efficiency of our marketing investments and adapting our communication channels to state of the art technologies which the market offers us.

“Working with ad:s’ programmatic solution, we know we have one of the industry’s best products, backed by rich data and insights, to acquire and retain customers with the utmost efficiency.”

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