Legendary American basketball player Shaquille O’Neal has signed as a brand ambassador in Australia by betting operator PointsBet.
PointsBet is one of Australia’s best betting operators offering more markets than other bookmakers across the globe. They offer a fully comprehensive betting market consisting of around 1,000 markets with Fixed Odds and Spreads.
The betting operator made it their commitment to sign a brand ambassador for the rest of 2021. Shaquille O’Neal appeared to be the perfect candidate due to his 19-year basketball career in America. Andrew Fahey – PointsBet CMO and co-founder – noted: “Shaq is an iconic figure in the worlds of sports and entertainment and was our clear number one pick to represent the PointsBet brand in Australia”.
O’Neal is glad to be joining with PointsBet as they are “the best-in-class partner in Australia when it comes to online sportsbooks”. This made Shaq happy to brand himself with the betting operator for the rest of 2021.
Shaquille believes that individuals who enjoy sports and betting should begin to enjoy it more due to “the rise of responsible sports betting”. He is excited about this and aims to be a good force for the duration of his time with PointsBet.
He is targeted to headline the PointsBet brand campaign across various channels and is hoped to reconcile the love for basketball across Australia. US sports are popular betting sports in Australia, and basketball appears to be the rapidly increasing. There appeared to be no one better than Shaq O’Neal for the role.
This headline is one to watch for affiliates in 2021 as Shaquille O’Neal is sure to steal Australia’s betting heart.