Taking part in episode 60 of Ryan Knuppel‘s podcast on the Knup Sports show, CEO and Founder of Affiliate Industry Review Lee-Ann Johnstone spoke about her view on the iGaming affiliate landscape, and how US legalization could change the way affiliates think.
More specifically, the two talk about future landscape of affiliate marketing in the US, offshore vs. regulated affiliate marketing, as well as the importance of having a strong marketing strategy from the beginning.
Addressing the changing landscape of the affiliate industry in the US, Johnstone told Knuppel: “Having lived and worked here in Europe where the industry has advanced on learning from mistakes that happened in the early days, with regards to terms and conditions , strategies and lifetime revenue share. The entire affiliate market has changed since the U.S. was previously open and the target audience has changed too. As well as the devices that those audiences, engage with.
“So, there’s going to be a whole new learning curve that’s going to happen in the U.S. market, along with the fact that each state, will be managed like a mini country. I think the marketing strategies and tactics that digital marketers have over there are going to have to change.
“And the affiliate model isn’t going to be as we understand that traditionally in the European sense. So I think, digital marketers are going to be looking at how do affiliates compliment the existing acquisition strategies that they have in terms of online, in the various states that they’re operating in.”
To find out more, you can listen to the podcast below.