iGaming aggregator and content producer Pariplay Ltd announced on November 2nd that they have officially partnered with Ously Games, a German social gaming operator. This decision forms part of their strategy to expand into the social casino market.
Establishing a leadership role in social gambling
The collaboration means that Pariplay’s excellent content will become available on Ously Games’ innovative social casino app, SpinArena, which contains a huge catalogue of slot machines and casino games.
Jochen Martinez, CMO of Ously Games, said this of the news: “We are delighted that Pariplay has partnered with Ously Games as part of its introduction to the social casino market, and equally excited by the mutual growth opportunities that the deal presents.”
“Their state-of-the-art technology and suite of games are already enjoyed on a global scale and will greatly help us work towards our stated goal of establishing a leadership role in Europe’s social gambling market.”
Opening content to a whole new player base
Pariplay’s decision was also influenced by the fact that the iGaming market is starting to shift towards smartphone gambling. This partnership will mean their cutting-edge content will become available to more mobile users.
“We are very impressed with Ously Games’ offering, particularly from a technological standpoint and see them as a great fit for our entry into the social casino market,” Andrew Maclean, the company’s director of sales, commented.
“Entering a growing vertical that has a huge global following will help amplify our presence and play an important role in Pariplay’s regulated market expansion by opening our content up to a whole new player base.”
It seems the agreement between these two iGaming businesses is mutually beneficial, cementing both as trailblazers in the industry.