iGaming affiliation firm Net Gaming has launched CasinoGuideNJ.com, an online casino comparison site for New Jersey-based players.
Dipping into the US iGaming market
Casino Guide NJ provides users with a guide to casinos, bonuses and gaming software that is available in the state – plus more. It’s the company’s first local niche launch within the US, though there are plans for more to follow suit. The website also builds on CasinoGuide.com, which is available in the UK and Germany.
Marcus Teilman, CEO at Net Gaming, said: “A niche site for New Jersey makes it easier for users to find the right iGaming operator. This enables us to drive traffic to our partners.
“Our goal is to launch more sites in the future, and build a position as one of the US market’s leading players.”
The growth of existing Net Gaming offerings
Along with its New Jersey expansion, Net Gaming has announced changes to pokerlistings.com. The website – perceived to be Net Gaming’s most important important entity – will now complement its poker focus with a new casino section. Operators in the latter vertical shall receive traffic from here, while players can benefit from tips and other useful content types.
Net Gaming hopes that these updates will make this website more user-friendly, while also improving its design. These were Teileman’s thoughts on the topic:
“The launch of casino is one of several planned product updates for Pokerlistings.
“We see great potential to gradually increase the conversion rate on this website, and capitalise more on our largest traffic source and strongest digital brand.
“Pokerlistings has a clear plan to grow in both existing and new markets, and within more verticals than just poker.”