‘Nearby’ content feed to be added to TikTok

TikTok has announce that a ‘nearby’ content feed is set to be coming to the platform soon. Alongside ‘following’ and ‘for you,’ the ‘nearby’ tab will display content from users in your location, so this could be anything from nearby restaurants to nature walks.

This update could be a great opportunity for brands looking to target a specific market and area, in particular the hospitality and food industry which many TikTok users already use the app to explore.

As of yet, TikTok themselves have not expanded too much on the reasons behind this addition or their plans for going forward, simply stating:

“We’re always thinking about new ways to bring value to our community and enrich the TikTok experience.”

The news of a ‘nearby’ content feed will be another worry for Google, as in recent months the number of internet users switching to TikTok as a search platform has grown exponentially. Is this yet another feature to rival Google’s SEO and relevance? It certainly seems so.

This latest feature could be a really interesting addition for micro influencers in particular, who may have a smaller following but whose fans are much more engaged and so this feed could be perfect for sharing details of their lives in a certain area and promoting local businesses.

Related
Related Posts

Get the latest affiliate news to your inbox

Join 1000’s of digital marketers who want to keep up to date with Affiliate Marketing trends across all verticals. Sign up to our weekly Newsletter and stay updated with all our industry news, insights and interviews.

Listen To Our Latest Podcast
Partner Directory