Moonpull: Tracking & Affiliate Data – Are you being Exposed?

It’s Thursday and you know what that means… The affiliate marketing podcast is dropping another amazing episode for all you wonderful listeners. This week we have Chief Executive at Moonpull, Steven Brown. 

Steve Brown founded and runs Moonpull, the affiliate sector specialist that is tracking affiliate tracking for networks, publishers, OPMs and advertisers to keep affiliate marketing working.  Steven has been an affiliate industry leader since 2000 when he led the team that founded buy.at – the technically innovative network – that introduced many concepts to affiliate marketing that are now taken for granted.  He has worked with a number of leading publishers in the UK, with his contribution to UK affiliate marketing being recognised with the presentation of the ‘Industry Ambassador’ award at the ‘Performance Marketing Awards’ in 2016.

Listen to find out more about: 

  • The struggles that some affiliate managers used to go through compared to today’s generation
  • Steven gives an in-depth description of Moonpull 
  • Steven discusses why he is going to the ELEVATE event and the value of the event

[01:00] – Steven discusses his long-standing experience within the affiliate industry 

[07:00] – What does Moonpull actually do? Listen here to find out 

[14:30] – Lee-Ann discusses the importance of understanding your conversion rate 

[28:00] – Listen to hear Steven’s perspective on what he would have liked to have seen progress more in the affiliate industry 

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