In a move which will see them supply affiliate software and services, Mediacle AB has expanded its current partnership with London AIM-listed mobile gaming group Nektan Plc.
The strengthened partnership will allow Nektan to roll out Mediacle’s ‘MAP’ igaming-specific affiliate marketing software across a number of its online casino brands including Cheeky Win and Love Reels.
The affiliate marketing software also doubles-up as an affiliate management platform, boasting in-built features and add-ons, which give users the opportunity to optimise their campaigns for growth and better profit margins.
Affiliates will also be able to power a number of multi-level campaigns, giving clients the chance to monitor and optimise all marketing activities in a cost-effective way.
Celebrating the extended alliance between the two, Santosh Jain, Chief Executive of Mediacle, commented: “Mediacle is extremely delighted to be associated with Nektan and our team is all geared up to offer the best affiliate services.
“Partnering with one of the premier iGaming companies instils a sense of pride and this is certainly an amazing platform for Mediacle to establish its stand in the current market.”