affiliate marketing, business plan, content marketing, online business

Making an affiliate marketing business plan

For businesses of any kind, having a clear and defined plan in place is the very best way to ensure both short and long-term success. Affiliate marketing is no different, making a business plan in the early stages of your campaign can help you establish and ultimately achieve your goals.

So, what exactly goes into a business plan? Is an affiliate marketing plan any different? You might be surprised just how much thought and detail is required to create an effective business plan. We’ve outlined some of the steps below to get you started. Read on to find out more.

What is a business plan?

Before we get into the details, it’s important to clarify exactly what a business plan actually is.

Simply put, a business plan is an outline of a company’s strategy that specifies goals and objectives before drawing up a clear path and strategy to how these are going to be achieved. Good business plans should be comprehensive and cover all aspects of a campaign, including marketing, research, development, and finances.

Business plans are essential for ensuring all employees and third-party collaborators are working towards the same goal. They can also be used to demonstrate the future potential of a business and secure funding from financial institutions.

What exactly goes into a business plan? Is there anything affiliate marketers need to do differently? Let’s find out.

Establish your goals

One of the first things you should do when drawing up your business plan and creating your overall campaign strategy is to establish your specific goals and objectives. Make these objectives realistic, if you set unattainable goals then you might find yourself discouraged if you fail to achieve them. Remember, you can always review and update your goals as your business scales up.

Make your objectives as specific as you can, with precise figures and data if possible. This will help you clearly track your progress and evaluate how you are performing.

You should also use this opportunity to define a mission statement. Establish the exact purpose behind your affiliate business and outline the values and standards you will strive to adhere to.

Market research

A successful affiliate marketing campaign is one that effectively targets specific demographics. By identifying and appealing to the correct consumer groups, you will see far greater returns in terms of sales and conversions.

First, you’ll need to carefully analyze and assess the exact products and services you are offering. Identifying what industries and sectors you are working within can allow you to then go on and correlate specific demographics that can be targeted.

Once you have identified your target demographic, you can then start creating consumer profiles. These can give you an overview of what your typical customer is like and help you predict their preferences and behavior, tailoring your strategy to suit.

Direct research through questionnaires or interaction is an incredibly effective way of getting an idea of your ideal customer. This can be done through surveys that can be emailed out, or through organic interaction on digital and social media channels.

All of the data you collect through these methods can then be fed back into your plan to allow for further optimization.

Competitor analysis

Affiliate marketing is booming, with the industry seeing 2022 spending worth $8.2 billion in the US alone.

While these figures are impressive, they also mean that affiliate marketing is fiercely competitive. As more and more online merchants and companies begin to implement their own affiliate programs, we can expect to see this competition intensify even more.

Competitor analysis is an absolutely crucial part of your business plan, it will work to ensure you aren’t getting left behind by more focused or established affiliates.

Identify rivals who are working in the same industry as you and promoting similar products. By examining established and successful competitors, you can assess what they are doing well and incorporating it into your own strategy. For smaller competitors who are on a similar standing to you, analyzing their campaigns can allow you to take measures that will set you apart and make you the more attractive option for consumers.


A plan is essential for businesses of any kind, but none more so than for affiliate marketers. The key points are to establish your goals and objectives early on, conduct thorough market research, and analyze your rivals and competitors.

If you’re looking for more insider knowledge on affiliate marketing, take a look at our blog, or for more personalized advice, book a free call with a member of our team.

Looking for even more insights? Registrations are now open for our 2023 Amplify Summit, held from the 17th to 18th of January, where you’ll have the chance to access talks from industry experts, panels and workshops, networking opportunities, and a free affiliate manager toolkit. Register and secure your place today!

Related Posts

Get the latest affiliate news to your inbox

Join 1000’s of digital marketers who want to keep up to date with Affiliate Marketing trends across all verticals. Sign up to our weekly Newsletter and stay updated with all our industry news, insights and interviews.

Listen To Our Latest Podcast
Partner Directory