Lottery.com has managed to infiltrate the iGaming market in Turkey, after signing a thirty-year partnership with Inball, one of the country’s leading lottery operators.
The Turkish lottery operator will offer a range of Lottery.com’s products to its customers in both a digital and physical format. As such, the company’s online platform (which currently allows patrons to buy tickets for authorised lottery games) will become available to a market of approximately 58 million people.
Infiltrating the promising iGaming market in Turkey
Inball is also partnered with the Mete Group – the largest advertising company in Turkey – and has its own distribution company, Karsan. Therefore, Lottery.com. is well-set to launch into the Turkish market with their new partner.
The iGaming supplier is based in Texas and is currently live in nine other US states. The company is focused on its business development strategy, hoping to increase its international outreach – which the collaboration with Inball should allow it to do.
Aiding the company’s international expansion
“We believe Inball is going to be a great partner to introduce us to the Turkish market and we feel confident and grateful to be partnered with such a strong brand,” said Tony DiMatteo, CEO of Lottery.com. “The expected business combination with Trident Acquisitions should provide Lottery.com with the necessary capital to support our international expansion.”
The CEO of Inball and the Mete Group, Niyazi Mete, also commented: “We are very keen to launch this business in Turkey as soon as possible. We are working with officials to finalise legal approvals and to begin distribution of US lottery products in Turkey.”