Online gambling operator, Betclic Everest Group has entered into a major partnership deal with French Ligue 1 football club, Girondins de Bordeaux.
With the agreement stretching for two years, the partnership will cover the 2019-20 and 2020-21 seasons, with the Betclic branding set to appear on the lower back of the players’ shirts.
Bordeaux-based Betclic, will also be working with the club to run a series of promotional events for fans, as well as creating customised digital services.
In addition to this, Betclic will benefit from VIP hospitality at all Bordeaux home matches.
Betclic Chief Executive Nicolas Béraud said: “Settled in Bordeaux for over a year, it was natural for Betclic to get closer to the Girondins de Bordeaux
“We are proud to support the new project and the new dynamics of the club.
“We share the desire to offer our audiences the best possible experience and we hope to delight the fans of Girondins by offering unseen content and the most comprehensive bets for the club’s matches.”
Frédéric Longuépée, Chief Executive of Girondins de Bordeaux, added: “We are delighted to be able to partner with Betclic, leader of its online sports betting market, who shares with us the audacity the taste for the challenge and the innovation.
“Sharing the same desire to live the passion of football, we are eager, my staff and myself, to open with Betclic this new chapter of our long history.”