Affiliate Industry Review Founder and CEO Lee-Ann Johnstone will be speaking at the India Affiliate Summit Virtual IAS20 next month. She will be participating in a session talking about affiliate marketing as a possible tool for mobile gaming innovation in India, taking place on 8th October. The event itself will take place online, beginning on 7th October and ending the day after.
What will the discussion be about?
The session that Lee-Ann will be participating in is called ‘The Growth of Mobile Games in India: Can Affiliate Marketing Be the Next Big Driver for Creativity & Innovation?’. She will be joined in the discussion by Grid Logic Managing Director Pariekshit Maadishetti, as well as Ability Games Managing Director Suraj Chokhani. Subjects that will be looked at include the impact on gaming traffic during the COVID-19 outbreak, in addition to changing demands when it comes to in-app purchases, engagement, conversion rates and ad demand. The panel will also discuss where they envisage creativity deriving from going forward, as well as industry evolution during and after the pandemic.
When will the panel discussion take place?
The session will start at 16:40 on 8th October, ending at around 17:25.
How can I book my place at IAS20?
Registration for the event is free of charge and can be carried out here.