Kambi Group has signed a long-term deal with JVH Gaming & Entertainment, the largest casino operator in the Netherlands. This partnership will allow the sports betting supplier to infiltrate the Dutch regulated online market, which is set to launch in Summer 2021.
Readying for the Dutch regulated iGaming market
JVH Gaming currently has 80 land-based casinos that welcome over 4 million customers in Holland. They are planning to enter the regulated online gambling market themselves, using Kambi’s software to form a “crucial component” of their sports betting offering.
Kristian Nylén, the CEO of Kambi, commented on the news. “We are very pleased to have put pen to paper on our partnership with JVH group, an agreement which positions both parties to fully capitalise on the forthcoming regulation of the Dutch online sports betting market.”
He added: “JVH’s reach in The Netherlands’ land-based casino sector is unmatched and Kambi’s digital expertise will enable them to accelerate their growth with a market-leading online sports betting offer.”
Land-based casinos can finally go digital
The CEO and chairman of JVH Gaming, Eric Olders, was also enthusiastic about the news, saying: “This partnership marks an important strategic milestone for the company and entry into a new phase, with the aim of building on our casino business with the launch of a premium online sports betting product as we finally go digital.
“In Kambi, we are confident that we have found a trusted partner that shares our goal of providing players with engaging, innovative sports betting experiences and we look forward to working closely with them as we deliver on our digital ambitions.”
As the launch of the regulated online market in the Netherlands draws closer, more and more opportunities for iGaming affiliates should arise, hopefully allowing them to infiltrate the Dutch market themselves.