Sports data analyst Sportradar has acquired Vaix Limited, a developer of AI solutions for the iGaming industry, for an undisclosed sum.
The rollout of AI and automation is one that is having a profound effect on many parts of the iGaming industry. Vaix’s technology allows operators to construct personalised views of their customers to build a unique experience for them.
They have already worked with Sportradar for two years, and their tech is a key part of the analyst’s Managed Trading Services.
Paolo Personeni, Sportradar’s managing director of Managed Betting Services said: “Vaix products with their artificial intelligence and algorithms are now being natively integrated as part of the Sportradar Sportsbook platform, enhancing our data analytics, promotions system and player personalisation
“All Managed Betting Services customers will enjoy a faster and simplified integration. The acquisition of Vaix is the culmination of a very important and productive partnership we have had with the company over two years.”
The co-founder of Vaix Unlimited, Andreas Hartmann, said: “Fully joining forces with Sportradar is recognition of the power of Vaix’s technology, and a dream come true for our vision to bring AI to the entire iGaming industry.
“Vaix’s capabilities can provide all of Sportradar’s operators with the power to truly personalise their offering, marketing and CRM, as they seek to attract and engage players.”
Affiliates working with brands associated with Vaix and Sportradar should be conscious of the changes that these AI-driven tools could bring, and the aid that they could provide to campaigns and analytics.