As affiliate marketers, it is our responsibility to learn about customers and how they respond to certain messaging. Everyone knows that you must consider your target audience when creating content and choosing a channel to put it out on.
Public personas have been evolving for generations and so we must pay attention to any changes. You may have heard of Millennials or Gen Z but have you heard about Gen C? Read on to find out who Gen C are and how you can target them accurately.
What is Gen C?
If the concept of Gen C is brand new to you then you need to listen up. Gen C refers to a community of people who are now more connected than ever before. While this isn’t entirely due to the pandemic, it certainly has played a large part in it. Rather than focusing on a specific demographic or age group, Gen C categorises people who share values and beliefs. According to the Drum, Gen C has adapted basic needs and the way that they’re accessing them.
Baby boomers are usually people who were born between 1946 and 1964 and they typically have different interests and experiences to millennials who were born between 1981 and 1994/6. You might have also heard of Gen Z, who succeed millennials and were born from the late 90s to the early 2010s.
Interestingly, each of these groups can be a part of Gen C.
What type of marketing works for these profiles?
Gen C is a brand new concept and so you might not know where to start when it comes to marketing your content to this kind of audience. One of the main points to address is that this generation wants to be able to view your content across screens. According to reports, 67% of Gen C users will watch videos on YouTube across two devices.
Other great strategies include increasing the visibility of online communities and making your content easily shareable by influencers. Try your best to make space so that they can join the conversation and get involved in the creation.
Which channels are best to target these customers?
As we mentioned above, YouTube is an effective channel when it comes to marketing to this generation. Of course, you can also make use of Instagram and Facebook as you’ll find a range of Baby Boomers, Millennials and Gen Z users across these that make up this generation. Finding the channel is all about testing out your content to find what works best.
Why are these profiles important for your brand?
When you are running an affiliate brand, you must make sure that you are understanding the different personas and how these affect your overall marketing message. If you don’t understand your audience then how can you expect your content to work?
Gen C is connected with communities and culture so use this to your advantage. For those working in the digital space, this is a very important community to understand.
Do your research and learn how to market to Gen C!