Affiliate Industry Review CEO Lee-Ann Johnstone caught up with Maria Mangion, Good Game Content and Community Manager, to find out more about the affiliate company that has been in operation since 2011.
What is Good Game?
Good Game is an igaming affiliate company that has been around since 2011. More recently, the firm has been focusing on its flagship Bojoko product, which is a platform for online casinos, game suppliers, payment providers and players. All these elements are joined up into “one fantastic community,” Mangion insists. “It’s a unique proposition within the industry and we’re building it step-by-step – so it’s quite a journey!”
The power of communication
The firm is looking to forge partnerships all the time, with Mangion describing this as “a major lever” to the business. One of the hardest things for affiliates is breaking down the “humanity barrier” with affiliate managers, due to their strict targets and high numbers that they are aiming to reach. Mangion stresses that “the human element is paramount and communication is key.”
“Affiliate marketing gives you that opportunity to stay ahead of the curve,” she adds.
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