Malta-headquartered Gaming Innovation Group (GiG) has secured a new consultancy agreement with Mediacle Group, due to focus upon the expansion of its localisation capacities for emerging markets.
Under the terms of the new agreement, Mediacle will work on optimising emerging market campaigns for GiG’s flagship online casino property Rizk (Rizk.com).
Ross Parkhill, Director of Casino for GiG’s in-house B2C brands, commented: “We are pleased to have tied up with Mediacle and look forward to working with them to support our marketing strategy and expansion into new markets. Mediacle will help our flagship brand Rizk provide a localised offering for our players, improving player acquisition and retention.”
The GiG agreement sees Mediacle secure its second major partnership of the summer, as last June the marketing agency was recruited by London AIM mobile gambling group Nektan to bolster its affiliate marketing programme for B2C brands.
Commenting on the new alliance with GiG Santosh Jain, the CEO of Mediacle, stated: “We are thrilled to have signed such a leading name as GiG and we are looking forward to working with its team.
“We have certainly emerged as one of the most successful digital media and IT solutions companies offering dynamic and cost-effective marketing solutions to highly renowned brands in the gambling industry. The agreement with GiG is a testament to our commitment, growth and deliverability.”