Gambling comparison firm Seven Star Digital has agreed an investment deal with Kinetic Investments, in a move that is hoped will further drive expansion.
Headquartered in Shoreditch, Seven Star operates a number of well-known comparison brands, including TopRatedCasinos.co.uk and Compare.bet.
Kinetic has previously invested in and partnered with other affiliate startups including Investoo Group, which is now one of the largest financial lead generation companies in the world and focuses primarily on growth through mergers and acquisitions.
Luke Eales, Founder and CEO of Seven Star, commented: “I’m very excited by the potential of this investment. We operate in one of the internet’s most competitive markets and have built a great foundation in a short period of time.
“Now the focus is on scaling while maintaining our top-quality service to consumers and our commercial partners. With Kinetic Investments and the fantastic team at Seven Star Digital, I am confident that the future will hold great things.”
David Merry, Partner and Co-Founder of Kinetic, added: “Our investment in Seven Star Digital allows us to put our years of experience in digital growth, M&A and online gambling to use.
“Together with the amazing leadership and team at Seven Star Digital, I am confident that the company’s impressive growth will continue to accelerate.”