Having recently signed a partnership with RakeTheRake, blockchain-powered solutions provider FunFair tech marked a significant step on its roadmap, as it looks to evolve the online blockchain space to a new generation of operator.
Affiliate Industry Review spoke to the firm’s CCO Stefan Kovach, who further detailed how the supplier is paving the way for affiliates to expand into the operator space.
Affiliate Industry Review: Could you tell us more about how FunFair allows affiliates to explore the operator space?
Stefan Kovach: Taking the leap to becoming an operator is a big decision for any affiliate. At FunFair, we’ve been working hard to ensure we make that journey as smooth as possible and we’ve designed our platform to provide the most seamless way for affiliates to move into the operator space, and even easier as a standalone white label.
We’ve streamlined the integration process to only a few days as opposed to months as can be the industry norm. This means that Funfair-powered operators will incur less cost associated with server and technical team requirements, as operations are decentralised using the power of blockchain. Looking to the future, bankrolls will also become crowdsourced which will make funding even easier for operators of all shapes and sizes.
Our recently announced partnership with RakeTheRake, the market-leading rakeback affiliate, as our first live external partner has demonstrated the viability of our platform and we’re excited to support more affiliates in taking the now relatively short leap to becoming white labels or fully-fledged operators.
AI: Can you describe the potential benefits for an affiliate temporarily exploring the space as an operator?
SK: The major incentive for operators is that they will be able to take control of, and generate a potentially vast new revenue stream whilst retaining their existing audience and applying their existing marketing expertise. Our platform is perfect for affiliates looking to fully monetise their traffic which they’ve worked so hard to develop. They no longer need to trust operators to pay correct and timely payments and their consumer trust and brand loyalty can be fully leveraged.
AI: Are there any risks involved for affiliates looking to become operators?
SK: Our team of blockchain and game development experts has designed the FunFair platform with non-traditional operators front of mind, working on streamlining processes and minimising any potential risks along the way. However, to alleviate any concerns, FunFair will be on hand to provide consultancy services to guarantee a successful integration.
Many of the usual risks of becoming an operator are no different whether you’re coming from the affiliate sector or elsewhere, but fortunately many of these are alleviated anyway by the blockchain’s immutability and decentralised nature.
One perceived risk from operators looking to go-live temporarily may be that the time taken in understanding such a platform may outweigh the benefit of using it for a short period. This is something we don’t see as a major issue with the implementation of a straightforward user journey for players and easy education for new operators, both of which are being streamlined through our soon to launch direct to consumer operation.
AI: For affiliates looking to permanently become operators, how can they strike a balance between maintaining their status as affiliates and establishing themselves as operators?
SK: Affiliates already benefit from a strong level of trust from their customers. Through its transparent nature and ability to provide provably fair gaming, the blockchain will only help further solidify that relationship.
When it comes to taking the leap and becoming operators, it is up to the affiliates themselves to decide their own route to market but we’re more than happy to consult from our own learnings. Depending on their objectives, they could opt for a similarly branded casino skin and maintain a link to their affiliate brand identity. Alternatively, they can choose something completely different and reinvent themselves as operators and market this to their existing customer base as a completely separate vertical.