Bookmaker Fonbet has become the official sports betting partner of AC Milan, the Italian football club, in Russia and the Commonwealth of Independent States region.
Popularising football in Russia and the CIS region
This partnership means that the Russia-based sports betting operator’s brand will be visible during AC Milan home games, plus on the football club’s official mobile app and website.
AC Milan hopes that their partnership with Fonbet will help to popularise football in Russia and the CIS region. Their collaboration is based on the principles of “innovation, passion and responsible entertainment.”
As such, the two brands are also working together to create exciting promotions for their customers and will start producing exclusive content for football fans in Russia and the CIS region.
Leading to a higher international level
“We are delighted to announce the beginning of such a significant partnership for Fonbet,” Alina Yakirevich said, Fonbet’s chief marketing officer. “This new agreement with AC Milan leads us to a higher international level.”
She continued: “Fonbet is one of the most innovative brands, not just in Russia, but also in the CIS region. This new partnership will help us strengthen the image of a solid and leading betting company.”
Casper Stylsvig, the chief revenue officer of AC Milan, also commented: “Football is driven by emotions and passion and this strategic partnership allows us to share our global growth path with one of the most innovative and solid brands in Russia and the CIS region.”