marketing, affiliate marketing, content marketing, digital marketing, amplify

Engaging the partnership economy: How to navigate and build successful brand-to-brand partnerships

Effective brand-to-brand relationships are a cornerstone of the partnership economy. By working collaboratively, businesses can maximize success and work towards driving sales and boosting the visibility and reputation of their brand.

At our upcoming Amplify Summit, we’ll be hosting a series of exclusive talks, panels, and workshops with a range of industry experts and professionals. You’ll be able to gain key insights and make connections through our invaluable networking opportunities.

On day one of the Amplify Summit, we’ll be hosting a panel with four industry experts who will be discussing how to navigate and build successful brand-to-brand partnerships as you look to engage the partnership economy.

We’ll look at the best way of seeking out the right kind of partnerships for your business and what is required from each party to ensure the collaboration is a successful one. Proper preparation and metric analysis are vital, we’ll be examining how best to approach each of these as you build your brand partnerships.

The panel will include Tyler Calder, who is the CMO of partner ecosystem platform PartnerShack. He will be joined on the day by impact.com Co-Founder Lisa Riolo, The Partner Agency Co-Founder Chris Thomas, and Global Senior Director of Partnerships at collaborative growth platform Reveal Daniel Lancioni.

Our 2023 Amplify Summit will be held from the 17th to the 18th of January. We have an incredible range of different events and opportunities available throughout the Summit, where you’ll have access to exclusive marketing insights and expert guidance. What’s more, you’ll also come away with a free affiliate manager toolkit. Registrations are open now, so make sure you don’t miss out and secure your place today!

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