As an affiliate, do you know just how much your SEO affects your visibility? The content that you create must be optimised entirely, or else you are going to lose out to other established affiliate sites when customers perform a basic search. Understanding good SEO practices is vital in making your affiliate marketing business a success. Here, we’ll talk you through the how you can use authority, relevancy and trust to improve your ranking and make your affiliate marketing business more profitable.
If you want your site to appear first in the SERPs, then you need to let search engines know you are an authoritative source. There are a number of considerations that Google will take into account when judging your authority.
One of these is relevancy which we will go on to talk a little more about later, and the other is links. The search engine will read the content that features on the page to ensure that it everything on there is relevant and then it will look for external sources citing the material. Sine PageRank was invented – links are used as the primary signal for this test.
The thought process behind this is that it’s not likely that someone would place a link to a 3rd party site, as it would cause the user to leave their own. As such if there is a link placed, then they must see it as high-value content and be endorsing the page.
The content on your site needs to be entirely relevant to what the user is searching for, or else your site won’t rank. For example, if you have a website about fashion, you are never going to rank for any search terms relating to sports betting. Relevancy also affects how valuable the links to your site are.
If you have a page on your site that is a guide on responsible gambling, and you get a link from an iGaming publication for example – this is a link that is highly relevant. If you get a link from a site that generally has content on fashion, this link is less helpful. PageRank is no longer visible via Google Toolbar; however, you can check out some 3rd party tools to measure your metrics.
Google states that they don’t have any set concept of trust that is applied to their ranking of pages or links, however, they received a patent this year that will assess the trustworthiness of links. If the links have been sold, don’t have good content on them – or generally don’t look to add value to the user – then search engines will decide that that portal isn’t a good link source. In order to build trust, you should develop a plan that will earn you links back to your site and make your portal a hub of useful information. To do this, you need to make sure that you have expert content on your site and be an early adopter. People won’t share your content if it’s either published too late or poorly written.
If you would like to learn more about SEO strategies and techniques, then you might want to attend our next Affiliate Industry Review Bootcamp that takes place on the 21st-22nd March 2019.