Starting out your career as an iGaming affiliate can be exciting but you must approach this field with caution. Affiliates should comply with regulations set out by governing bodies for operators and if there are any breaches, the project could be over before it has even begun.
The regulatory landscape can be tricky to navigate, even for the most experienced iGaming affiliates. We’ve put together some tips for those considering launching a new site in 2021.
Understand the regulatory landscape
The first thing you need to think about is the location you are based in and the players you will be targeting. There are strict gambling and compliance laws in the UK and across several European countries. Unfortunately, the laws aren’t the same everywhere and so if you are targeting several markets, you need to understand the regulatory landscape.
You’ll even find that some countries like the USA have laws that differ between the various states so you’ll need to read up on this. The last thing you want is to break the law before you have even got started. In this case, the operator could face serious legal action on your behalf. The more research you do, the easier it will be to understand what is required of you.
Do you need a gambling license?
There has been a lot of debate this year over whether iGaming affiliates in the UK should be licensed or not. There has been some support by industry groups such as the Responsible Affiliates in Gambling (RAiG) association over these kinds of changes. While statutory licensing hasn’t yet been introduced, any new iGaming affiliates operating in this space should be aware that this could be looming.
If you are planning on operating elsewhere, you could be subject to iGaming licensing. For example, in New Jersey, you may need to apply for a Vendor or an Ancillary CSIE license.
Additionally, as an affiliate of an operator that has already obtained a gambling license and is subject to strict regulations, you must ensure you are not contributing to any breaches or you could ruin the relationship. In this case, it might be useful to understand the licensing obligations fully before launching.
Marketing your brand
If you have just launched a new iGaming affiliate site, you’ll want to start gaining that all-important exposure. We do advise, however, that any marketing campaigns and materials are carefully thought out. You must remain compliant at all times or the operator could potentially face legal action or a fine.
You’ll find it difficult to advertise on social media sites like Facebook without pre-approval. If you think you are posting something risky, avoid it at all costs. If you proceed, your channel could be shut down. This will help you to remain compliant and build your brand.
Stay on top of things
In the UK alone, regulations change regularly and so we must all stay on top of and advertising laws set out by the ASA or new guidelines from the UKGC. This can be difficult for new affiliates but you need to get the ball rolling as soon as possible. Look into the regulations in the country you’re operating in and you’ll be able to start building your brand legally.