All successful modern businesses are built on a solid foundation of data collection and analysis. Doing so can allow businesses to evaluate customer preferences and behavior, as well as make
Amazon is the king of ecommerce. It is the go-to destination for anyone looking to do some online shopping, with a selection of products and services large and varied enough
We sat down with bookmakers, StarSports, for an insight into what makes them tick and what makes their affiliate marketing program so attractive to UK customers. Tell us a bit
The TikTok algorithm: what does it mean for marketers? TikTok, the short-form video-sharing sensation, took the social and digital media landscape by storm. Its remarkable success was fueled by the
Using affiliate marketing is an effective way to expand the reach and impact of your business and products. It can open up access to new markets and demographics, provide a
Reddit is something of an outlier when compared to rival social media platforms. It has a unique structure, made up of a seemingly endless number of specialized, self-sufficient communities, or
The Gen Z demographic encompasses people who were born between 1997 and 2012. This means the youngest Gen Z member would be 10 years old, while the oldest would be
However, for financial products and services, like cryptocurrencies, regulations around advertising tend to be stricter than for most other businesses. These rules apply to social media as well, with many
Colour is a seriously underappreciated and under utlised tool in marketing. Think of some of the world’s most iconic brands, Coca-Cola, Facebook, McDonald’s, they all have instantly recognisable colours associated
Tell me, have you ever heard of Discord? You might have done if you’re an avid gamer, or you’re down with the kids. You might spend half your life on
Brand engagement with users on social media can feel like a minefield. We’re in an increasingly political environment where everything from coffee cups to breakfast cereal has some stake in
Okay, maybe you’ve come here not necessarily as a professional in the affiliate or social media marketing world, but you’d like to be. We wouldn’t blame you. Social media marketing
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