CasinoGrounds has partnered with Relax Gaming to deliver Iron Bank, a new slot game that will be released before the end of 2020.
This demonstrates the first time that a games publisher has partnered with an affiliate for the launch of a new game.
Iron Bank is set to be launched at some stage during Q4, though no specific date has been announced.
Choosing to go with an affiliate
Founded in 2010, Relax Gaming is a B2B iGaming content provider. It has a portfolio of over 1,000 online casino games, ranging across a broad range of products. These include poker, bingo and slots.
Relax Gaming CPO Simon Hammon said the following about collaborating with CasinoGrounds.
“CasinoGrounds is a pillar of the affiliate sector and we are proud to have been chosen to transform the team’s great ideas into something really special.
“Being able to take the knowledge they have at their disposal and work with them has been a pleasure. We’re also humbled that this collaboration came about as a result of the reputation our talented studio teams have secured in a relatively short period, and our willingness to go above and beyond to deliver on promises.”
“A great partner of this project”
CasinoGrounds CEO Tobias Svensen also commented on the joint-venture and had the following to say.
“Relax is and has been a great partner in this project and we choose to work with them because of the level of experience demonstrated by their team, but also because of the respect that the company has for our community and willingness to listen along with the understanding that comes with that.
This is a game that is made by players for players and we are really looking forward to seeing the game live and played by our fans and community.”
Svensen also told Affiliate Industry Review the below.
“We are super happy to finally translate our passion for slots into an actual product. Focusing on the fundamentals, we believe this game will be popular among seasoned gamblers and can’t wait for feedback from our community.”