Campeonbet, The Curacao-licensed casino and sports book has launched an affiliate programme in partnership with Paysafe’s Income Access. The deal allows the brand to access global markets beyond its core focus of South and Central America.
Under the deal, Income Access will manage the new programme with its proprietary affiliate software, allowing Campeonbet’s in-house team of affiliate managers to segment campaigns and target players according to language, country, city and device.
Campeonbet offers both pre-match betting on every major global football game and pre-game wagering on additional sporting events such as basketball, tennis, volleyball and ice hockey whilst also providing an eSports offering with Dota 2 and Counter-Strike: Global Offensive. The brand also features live sports-betting on thousands of events a week and boasts a sophisticated online casino with table games and video slots provided by popular software providers including NetEnt, iSoftBet, NextGen Gaming, Ezugi, BetConstruct, and Evolution-powered live-dealer versions of baccarat, roulette, poker and other tables games are also integral to the brand’s casino offering.
Now accessible in German, French, Swedish, Norwegian and Russian as well as English, Spanish and Portuguese, the brand will enter additional global markets in 2018 following relevant regulatory approval. As part of its international expansion, Campeonbet’s new affiliate programme will support its player acquisition in new markets.
“Our strategy and mindset at Campeonbet is strongly focused on international expansion, and we consider Income Access as an ideal ally on our journey into new global markets,” Campeonbet affiliate manager Joshua Light said.
“Supported by the Income Access platform, our marketing department and affiliate team are dedicated to optimising our customer acquisition and retention across all marketing channels, with a strong focus in 2018 on affiliates.”
Lorenzo Pellegrino, chief executive of Income Access and Digital Wallets at Paysafe, added: “Affiliate marketing is a tried and tested channel to establish a brand in new markets through long-term customer acquisition. Our software will allow Campeonbet to tailor its affiliate campaigns very specifically to ensure they succeed in whichever market the brand is targeting.