Russian markets

BtoBet expanding into Russian markets with Sports Lotteries LLC

BtoBet, part of Aspire Global, is expanding into the Russian markets following a new contract with the operator of the Russian National Lottery, Sports Lotteries LLC. This deal is both a platform and lottery agreement.

BtoBet will be providing its platform for managing player accounts in this agreement, in addition to access to its lottery games. The operator for the Russian state lottery is one of only two licensees in the overall jurisdiction, which means that there is plenty of opportunity for the brand to explore what the Russian markets could offer.

The contract is currently due to last three years, but there is an option for further expansions should the agreement prove to be favourable. It will include ten instant lotteries available through printed tickets in retail stores, and five draw-based lotteries that will have both online and retail sales available.

Tsachi Maimon, chief executive of Aspire Global, said: “Aspire Global and BtoBet are proud to have been chosen as the technological partner by Sports Lotteries LLC for the provision of multi-channel lottery games. We are committed and determined to support Sports Lotteries in becoming not only a leader in its field but also a point of reference for the Russian lottery industry.”

Aspire Global has been pushing growth in multiple sectors recently. This introduction to Russia will hopefully be the latest deal to take advantage of some of the growth the overall industry is seeing.

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