Wind Farm the expanding market for affiliates

In a candid interview with SBC, Menghan Fu’s Operations Manager detailed how the continued growth of sportsbooks has subsequently meant that the offering provided by tipster and affiliate sites has also had to evolve.

Analysing the service that is provided by, Fu underlined that: “Supplying a wide range of content to advise the punter is something that has always been a foremost priority for the site and how it aims to continue to elevate its offering.

“ is your one-stop-shop for everything sports betting-related, from in-depth match previews and top tips to research tools built especially for sports bettors. We want to be the first place new and experienced sports bettors alike turn to for reliable information and advice to make the best of their bets.”

Commenting on the importance of tipping sites offering a wide range of content as well as informed betting tips, Fu maintained: “We want to be more than just a place for sports bettors to find the latest odds, so we’ve designed both the site and its content to be user-friendly, interesting and intuitive.

“ features writers who are seasoned pros in sports betting and gaming. Their wealth of knowledge can provide behind-the-scenes scoops and top value tips across a wide range of sports and leagues. We want our readers to see us as a reliable partner for all their sports and betting needs.”

As available data to football fans has grown, football fans have inevitably become more informed, it’s something that has led to tipster pages providing a more a informed well rounded service: “We’re only too aware that our customers want to know all the facts and figures behind placing a bet – whether that’s a team’s form or a player’s previous result. We’re determined to provide our customers with every piece of information they need, so they can bet with confidence.”

The growth of data has also been replicated by the exponential expansion of available operators, therefore, informing the punter about the available operators can prove just as valuable as informing them about betting events: “The area where we’ve focused the most attention is in offering detailed and practical bookmaker reviews.

“Our insights are definitely not cookie cutter from an operator’s website. Instead, they are written by long-time bettors who are familiar with a wide range of operators and can provide an honest review of how the operator is positioned in the space, and where to best use them.

“For instance, if you wanted to compare only operators who offer a particular feature or service, it’s quick and easy with’s Pros and Cons and Reasons To Join, which compares the key features of each bookmaker at a glance.”

In 2018, will be looking to build upon its strong position in the affiliate market and further expand its offering: “We launched in December 2017 and continue to add new features and content daily to help us become the top sports betting affiliate. We have a wealth of developments coming up in 2018 to help us achieve that goal.

“Besides expanding our match previews and tips to include even more sports (horse racing, Formula One and Golf being just a few) and football leagues, we plan to also incorporate key functionalities, such as football statistics data. We’re also including special features for the year’s big events, such as dedicated content to preview the World Cup’s biggest games, players and stadiums.”

Fu also revealed that: “The team at is looking forward to participating in the Affiliate Industry Review Bootcamp. As we continue to commercialize our business, we look forward to hearing insights from experts and understanding the latest in digital  technologies and business opportunities.”

To find out more about the Affiliate Industry Review Bootcamp, please click HERE


Related Posts

Get the latest affiliate news to your inbox

Join 1000’s of digital marketers who want to keep up to date with Affiliate Marketing trends across all verticals. Sign up to our weekly Newsletter and stay updated with all our industry news, insights and interviews.

Listen To Our Latest Podcast
Partner Directory