BetSid launches new UK affiliate programme

Sportsbook and casino provider BetSid has partnered with Affiliate Industry Review to launch its UK affiliate programme, following a successful start to their online operations in 2018.

The company becomes the third FSB technology brand to launch using Affiliate Industry Review as the managed agency for affiliate strategy in the UK. As part of the overall affiliate package, the programme will feature an aggressive commission rate of 45% revenue share for affiliates in their first month of promoting. Following on from that initial month, the standard default commission rate offers a strong 25% for both sport and casino referrals.

Commenting on the launch of the new affiliate programme, Paul Kirkby, Managing Director of BetSid, said: “We’re looking forward to welcoming affiliate referred customers onto the BetSid brand.

“We’re invested in growing our affiliate channel as a key component of our acquisition strategy and are looking forward to working with a variety of affiliate partners to grow the brand and present BetSid’s unique Lucky’s betting proposition to serious UK punters.”

Affiliate Industry Review CEO Lee-Ann Johnstone added: “BetSid has a unique brand and a solid affiliate offering. We’re looking forward to how this brand innovates in the UK to claim market share.

“With an attractive affiliate bonus, dedicated service team and attractive retention incentives, I’m sure they will be successful in building a solid affiliate brand that offers a competitive edge for affiliates promoting it.”

The BetSid operation began in 2013, when Lancashire entrepreneur Simon Rigby launched a betting service as a supplement to his catering business at Preston North End’s Deepdale Stadium.

The organisation has grown steadily ever since and can currently boast eight outlets across the North West of England, in locations such as Preston, Blackpool and Chorley.

BetSid recently reinforced its commitment to the region by signing a shirt sponsorship deal with Blackpool FC at the start of the 2018-19 season, as part of the ongoing plan to support sport in the North West.

The unique aspect of the company’s online sportsbook is the Lucky’s betting proposition which features extra value on a number of bets. It’s a concept that BetSid took with them from the high street and into the virtual world and includes a market-leading treble odds payout for one winner on Lucky 15 bets.

This increases to 4x for Lucky 31s and 5x for Lucky 63s giving customers a great chance to recoup their outlay if some selections let them down. A 10% bonus on four winners for Lucky 15s also makes the online sportsbook a popular place to play.

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