Argyll Entertainment launches proprietary loyalty programme

Argyll Entertainment, the operator behind and, has launched its proprietary loyalty programme, rewarding customers across both sites for every stake they place on sportsbook, virtuals and casino.

In an industry first, using a model developed in-house, customers will earn reward points based on turnover across every product vertical, whether their bet wins or loses, with more points available for stakes placed on traditionally higher margin products.

Points earned are immediately redeemable in the operator’s rewards store which is powered by leading rewards agency, Initial Rewards. Stocked with a full range of merchandise, from low value store vouchers to luxury experiences or gadgets and accessories to big ticket electronic items, there’s plenty for customers to choose from whatever their level of activity.

Stuart Tilly, CEO of Argyll Entertainment, commented: “Our objective is to make every minute spent online with us a rewarding one for our customers and the release of our rewards programme does just that. We wanted to offer our customers a simple and genuinely rewarding loyalty scheme, where every bet on our site, win, lose or draw, earns points to redeem in our store.

“No turnover requirements, no minimum odds conditions, no new customer or single use restrictions…you play, you earn, you redeem…as familiar to our customers as earning points for a weekly shop, filling up with petrol or booking a flight on holiday.”

Joe Hall, Chief Commercial Officer at Initial Rewards, added: ‘We’re delighted to be working with Argyll Entertainment across their brands, delivering loyalty to their customers in an efficient and affordable manner. We’re firm believers in Argyll’s strategy and look forward to working with them this year and beyond!”

Argyll launched its affiliate programme, Argyll Partners, back in 2016, with igaming marketing technology company Income Access.

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