An Insider Scoop into Influencer Marketing

The affiliate marketing podcast is back with another episode that will blow you all away! On this week’s episode, we have the wonderful Ellie Hooper, account director at The Goat Agency. Ellie has over six years experience working in digital media and advertising at a number of award-winning agencies, spanning a breadth of clients and industry verticals from sports to FMCG to tech. 

With an early career in SEO and paid media, Ellie entered the world of influencer marketing two years ago at The Goat Agency; a social media advertising agency that uses creators at the heart of everything they do. Ellie specialises in influencer media; integrating organic and paid channels to support data-led performance marketing, pushing peer-to-peer media as a long-term, sustainable and valuable marketing channel. There is truly no one better to have on the show that can tell us more about the world of influencer marketing 

Listen to find out more about: 

  • What The Goat Agency foes for their clients 
  • Why it is crucial to make mistakes in your industry in order to grow 
  • How important resources are in this industry 

[01:00] – Ellie discusses her career path and how she ended up in the influencer marketing world 

[05:00] – Listen to find out the connection between affiliates and influencers 

[11:00] – Ellie states what she thinks brands have to look at before hiring affiliates

[17:00] – What sort of payment methods are accepted in influencer marketing 

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Season 8 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!  

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