Mobilt offers develops a range of games and services to improve player retention in the iGaming industry. Based in Malta, the technology and services company also strives to offer growth support to brands in related verticals.
We recently caught up with Head of Operations, Sebastian Gatt Rydhed.
Our in-depth chat with him revealed a few unique ways that Mobilt are looking to improve player retention rates. He also talked about exciting new features coming soon to the platform for affiliates to take note of.
Affiliate Industry Review: Sebastian… tell us why Mobilt is heavily-invested in supporting strong player acquisition, when most brands are focused on offering player promotions and bonus offers?
Sebastian Gatt Rydhed: “Rather than focusing on big bonuses, we aim to build a flawless reward engine and offer a great player experience. We’ve moved away from the standard 30-day bonus schemes, and instead built innovative features that increase lifetime value.
“Building a relationship with the player over time is the key to our success. We want to show our players that we understand what makes a gambling experience. That’s why we focus heavily on the things that matter, such as withdrawing their funds as quickly as possible with few restrictions.
AI: You currently have one of the strongest promotions running on the popular casino slot: ‘Book of the Dead’. Can you tell our affiliate readers what this promotion is about? Why is it so popular with Fortune Legends’ casino players?
SGR: “This is a very interesting concept and one we’re proud of, especially since there have been a lot of reactions on this. We leveraged a unique in-house product, which allowed us to bring new ideas and promotions to live in an agile way.
Given Book of Dead’s success across all markets and player segments, it was a natural place to start. But we have Vault boosts on other games too! The basic concept is to increase Book of Dead’s RTP by an additional 1% on every spin made. This is because we’re giving cashback on turnover rather than losses.
Here’s an example. if you wager €100,000, you get €1000 back in your Vault. This is with the exception of any other potential winnings from the game itself. This can be cashed out at any time.”
AI: As a specialist retention and loyalty marketer, how does your role influence affiliate earnings on Mobilt brands? What key things do you do differently that affiliates should know about?
SGR: “We offer wagering-free awards on everything we do, so the affiliates don’t need to worry about huge wins from deposit bonuses and money converted. We also have a unique cashback concept, where money is paid in 100 per cent cash – as well as any promotion benefits to affiliates that push our offers.”
AI: We recently interviewed your CEO, Andreas Bardun, about your unique Vault Player Promotion. This intends to provide a great loyalty incentive. How would you like affiliates to promote this better on their websites and within their communities? What are the key USP(s) for this incentive to potential players?
SGR: “We don’t strive to have the most competitive welcome offer on the market, but we invest in the player experience. I like the saying: No Points, No Gimmicks, Just Cash.
We’re very straight-forward with our approach and let customers enjoy our products, without any strings attached.”
A few key slogans to keep in mind:
Cashback On Every Spin!
No Points, No Gimmicks, Just Cash!
We are the best on Book of Dead!
AI: Affiliates will be keen to hear about how your player loyalty and CRM teams are working to help retain customer lifetimes and values. Could you share some innovations that we might see coming soon?
SGR: “The near future will focus heavily on the further development of more features on the Vault. We’ll also be doing more on the personalisation side of things. The site will also be getting a very nice gamification, so there’s plenty to look forward to. It’s nice being part of such a great team at Mobilt, who work to bring all of our ideas to life.”