If you’ve been following us along this crazy journey, then you’ll know that Thursdays mean one thing… a brand-new episode of the affiliate marketing podcast! On this week’s episode, we have our brand-new affiliate marketing manager, Lara Bower. Lara has been in the affiliate space since starting her career in 2016, She has a passion for affiliate marketing and hopes to make an impact in the African market as a whole. She believes that through education we can provide brands with endless opportunities to grow and succeed.
Lara got her first start in e-commerce and has a great deal of knowledge in the lottery and iGaming space. She hopes to continue her growth across various industries, adding to their brands and leading successful campaigns. Who else better to discuss the affiliate pulse on Africa?
Listen to find out more about:
- How did Lara first get into the affiliate industry
- Affiliate marketing in Africa
- Who are the thought leaders in the African affiliate market
[02:00] – Lara discusses her first role trying to find the affiliate pulse on Africa
[06:00] – Lee-Ann tells us why the affiliate world hasn’t fully developed yet in Africa
[14:00] – Are brands missing out on something in this market? Listen to find out
[19:00] – Lara tells you what she is most excited about learning in the business
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Season 8 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!