Lee-Ann is back with Season 3 of the Affiliate Marketing Podcast. This week, we are taking a break from our regular podcast interview schedule to talk a bit about what it takes to launch, scale and grow an affiliate program.
With over two decades of launching and growing million dollar affiliate programs across the globe and in many verticals there certainly are a few tactics and tips that Lee-Ann has picked up along the way.
And… this week she’s decided to share some of them with you!
Listen to hear more about:
- How affiliate programs are managed
- The different lifestyle cycles stages that they get into
- The importance of having a very clear strategy mapped out
[02:00] Learn about the phases of an affiliate program’s lifecycle. Lee-Ann talks through the various stages of an affiliate program and the key focus areas that are required to take you from launch to scale and growth! You can watch the slides to here to follow the process she’s mapped out and how brands can leverage their priorities to focus and meet each step in the program’s natural lifecycle.
[6:15] Listen to hear about the steps that Lee-Ann uses to help Affiliate Industry Review’s agency client programs grow. She talks about moving new clients through a step by step framework that helps them right from the first brief to the delivery and execution stage of their programs lifecycle and why strategy is so important to map out before you begin.
[11:00] – Lee-Ann talks about about the four simple steps to keep your affiliate program growing even after the initial launch phase concludes. Key metrics for focus include simplifying statistics (for your decision making and for your affiliates too) , keeping your marketing message and key USP’s for promotion easy to understand, focusing on building your program’s affiliate credibility and being consistently impactful with how you market your program to keep building new relationships especially during these uncertain times.
If you need help with your affiliate program…
Book a FREE call with our experienced team and lets help you get back to growing sales consistently month on month. Our Agency service offers:
- Strategic consulting
- Affiliate Program Management
- Affiliate Recruitment
- Indépendant Program Audits
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We will be adding new episodes as we continue our 3RD SEASON of the Affiliate Marketing Podcast which will be featuring guests who’ll be sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!