In this week’s episode of #AffiliateDriveTime, founder and CEO Lee-Ann Johnstone delves into the topic of not forgetting the long tail and how this concept can be integrated into your affiliate management or business.
Lee-Ann touches on how affiliates can look deeper into the long tail as a way to grow their affiliate business. In addition to this, Lee-Ann mentions how if the long tail isn’t used effectively then your program will not deliver in line with the revenue and metrics of your business.
After watching the latest episode of #AffiliateDriveTime, click here to see the previous episode on Affiliate Paralysis.
Also, to book a meeting with Affiliate Industry Review’s very own Lee-Ann Johnstone then be sure to click here to organise a meet with our CEO at SiGMA Malta next month.